Top 3 SEO Practices That Can Have Negative Impact On Your Rankings
An SEO campaign is usually a long-term campaign that involves a lot of On page and Off page activities. Most veterans would always advise you to double check your activities and processes that you do in order to help a website rank high on the SERP.
To a novice who has just entered the world of SEO, many practices might seem easy to execute. But, if you’re not careful, you could soon find your website tumbling down the SERPs before you could do anything to rectify it. Therefore, it is always beneficial to be aware of which practices are considered as ‘good’ and of those that are considered as ‘wrong’ or mistakes.
This article highlights the most common mistakes or practices that, when overlooked, can hamper the ranking of your website.
- Lack of Unique Title Tags
While developing the Title Tags for each web page, there are certain areas that need special care in order to ensure their effectiveness
When writing the page title, it is not necessary to include the website name in other pages other than the Home page or maybe even the About Us page.
When auditing a website or creating a website from the scratch, ensure that the page title for each web page within that website are unique.
Another common mistake that many developers commit, is that they don’t keep a check on the character count on the page title. An ideal, effective page title should not exceed 65 characters in length.
While these guidelines have already been shared by Bing and Google, many websites still exist, that have yet to rectify or work upon these factors. Also, the amount of relevancy of the content to the actual promised deliverable on the website, plays a huge factor in impacting the conversion rate.
- Google Keyword Planner is used inefficiently
In an SEO campaign, keyword research is an important step that helps in your strategy creation and implementation process. Keyword research is a deep concept and needs proper planning and analysis in order to be used effectively. Google Keyword Planner helps you to identify the top competing keywords along with its search volumes. This kind of information can help you understand what the users are searching for and based on this, you can formulate your SEO strategy.
It is important to remember that since popular keywords already have a strong presence on the SERP thanks to the competitors, it is often more beneficial to go for less popular or long-tail keywords, and try to rank on them, thereby generating popularity on these.
- Social Media is not to be Ignored
In the present age, if you’re not utilizing Social Media Platforms such as Facebook, Twitter, Pinterest, etc. then you’re losing out on quite a lot. Social Media is one of the best platforms for promoting your brand and website as well as connect with your potential audience.
Social Media has a lot of traffic and it is always beneficial for SEO campaigns to tap into this immense source for leveraging traffic and enhance brand visibility. Having said that, you don’t necessarily need to be active on all the Social Media Platforms. Identify your audience trend and see where they are hanging out the most. With that knowledge, you can target the target platform and try to leverage the audience’s attention.
As I stated earlier, SEO involves a lot of big and small processes. In order to achieve success, we need to ensure that all the necessary steps are followed and implemented intuitively. At the same time, real-time monitoring of the data and strategy is crucial to understand if the campaign in action is deriving the desired results or is there room for modifications.