Signage-The Most Effective Advertising Medium For Startups

May 21, 2015

Owners of small business startups are often confused about how to maximize their advertising budget while enticing customers. Often, a startup’s budget does not allow for magazine or newspaper ads, which in addition to being expensive are temporary and disposable. Signage is an excellent choice to permanently attract customers on a budget. Promoting your business, products, and services through signage has significant benefits, including that it is a single investment, rather than a continual deduction from your budget, as in the case of magazine and newspaper ads.

Signage-The Most Effective Advertising Medium For Startups

Signs grab the attention of prospective customers and clearly announce your business’s purpose. Announce new products, industry news, or sales with signage.

Neighborhoods change rapidly, with new people integrating regularly. Use signs to create brand recall, standing out in their minds as they take in the local businesses in their new surroundings.

Keep in mind that there are different signs for exterior and interior use. Outdoor signage is often the customer’s first experience with your brand. Ensure the signs are highly visible to reach the widest berth of clients as possible. Create a lasting impression by using large, bold fonts and noticeable color schemes.

Your signage will be most effective if it is persuasive to your target audience. For example, use signs to announce limited time only deals to create a call to action for customers.

Consider using mats as signage for your floor. In addition to confirming your brand identity, mats will keep your premises clean. Blink Marketing and Signs can help you select the best material and size for your needs.

Interior signage plays an important role in directing customers through your store. Directional signs can lead customers to restrooms, registers, dressing rooms, clearance items, departments, and exits. Interior signs are manufactured with metal laminated acrylic, painted acrylic and metal laminated acrylic neo-plix. Signage manufacturers also work with water jet cut metal logos and letters. LED lights create a halo effect for interior signage. Interior signs contribute to branding and atmosphere, allowing your business to stand out among your competitors.

Drive traffic to your store in a budget friendly manner using signage to promote your brand!