It’s Time To Move Beyond The Golden Era Of UX

December 18, 2017

Web designing is dying due to irrelevance. Web pages themselves are no longer the center of attention which is why most of the laravel developers require to move a level up and make necessary changes —if they want to stay relevant. No matter how counter-intuitive it may sound but it’s true that web design has no future. There was a time when UX designing was actually valuable and hiring laravel development company became extremely difficult as there was nowhere to really learn what was required for accelerating digital product world.

It’s Time To Move Beyond The Golden Era Of UX

2010–2017 the Golden Age of UX

Earlier the role of a UX designer was pretty tantalizing with a combination of numerous job titles such as information architect, interaction designer, and many others. It was believed that a UX designer is the one who only knows his end user. As a result, professionals were high in demand and they walked around like they owned the place because they actually did!

After a leap of six years, high-quality UI and UX design have just become commodities. Digital agencies especially those focusing on creating great user experience can no longer stand out. An easy-to-use, delightful product experience isn’t just something users want, it’s what they expect. Users don’t blame themselves anymore when they get stuck, they blame your company. So what happened next? Companies improved themselves at delivering great user experiences and entirely ignored its value.

Anyone can achieve “Good”  

In 2017, it is pretty common for designers to come up with robust design systems and patterns from companies like Google without putting any kind of extra effort. However, this doesn’t mean that skilled UI/UX designers are no longer important. It’s rather safer to say that juniors of today have the privilege to access all the tools and patterns which bring them extremely close to the skillset of the seniors of the last decade.

Unfortunately, being good enough is not enough!

Today, in order to understand the user, first of all, you need to understand your business. And making the transition from “UX Designer to Product Designer”, there are 3 things you’ll need to understand:

  • Product Strategy- Have you ever wondered how the product you are working on connects to other products and services within your business entity. Strategizing is a notoriously vague term, so instead of wasting time in explaining them try examining the big pictures of some of the amazing product companies like Amazon, Netflix, etc.
  • Understanding Growth- It doesn’t matter what you are currently working on, growth can be based on anything from sales to user-based. Therefore, it is very important to understand the growth metrics. Once you are familiar with it, you will be able to create effective solutions that not only delight your users but help push the business in the right direction.  
  • Marketing Awareness- Marketing is one of the most common yet crucial aspect hated by designers along with growth and sales. However, it is necessary to have a basic idea of the concept and the current state of marketing. Well, that doesn’t mean you need to be a marketing pro or anything, just make yourself aware of it as a topic.
In a nutshell

You need to understand the bigger picture of why the product you’re working on is being made and where your company thinks it’s going.  The end…or is it a new beginning?